BMW Color and Clarity

A BMW and its competitors are all diamonds of roughly the same cut and carat weight. But on closer inspection, the superior color and clarity of the BMW become more apparent. What other cars do well, a BMW does brilliantly. BMW bold promise that we take very seriously:
     "To provide you with the unequal joy that comes from owning and driving an ultimate driving machine".

BMW Engines and Accolades

BMW offers customers an exceptional choice of powerful and remarkably fuel efficient engines across the BMW model range, winning numerous awards year after year, making it the Ultimate Driving Machine.

"Motor is literally our middle name..."

BMW Braking It Down

Acceleration from 0 -- 60 mph is an important performance metric. But what about 60 -- 0?  It quite literally can be the difference between life or death in certain situations and yet breaking performance often fails to capture our attention when buying a car.  

"We know that an authentic Ultimate Driving Machine is one that both accelerates and breaks with equal brilliance..."

BMW Get the Balance Right

BMW goes to great lengths to provide superior weight balance in their vehicles.

"Isn't life about balance..."